John Warrillow - The Art of Selling Your Business

Best selling author John Warrillow joins me to talk about what to do when you want to sell a SaaS.Talking PointsWhy buyers might pay a much higher multiple than normal for a SaaSThe pros and cons of annual vs monthly subscription modelsHow to know when to sell your SaaSWhat to do before you sell your SaaSBusiness brokers vs M&A professionalsWhat to say when a potential buyer asks, “If your SaaS is so great, why are you selling it?”How to avoid “golden handcuffs” if hanging around is not for youJohn’s BioJohn Warrillow is the founder of The Value Builder System™, a simple software for building the value of a company used by thousands of businesses worldwide. Offered by a global network of independent advisors known as Certified Value Builders, The Value Builder System™ incorporates several diagnostic tools, including the Value Builder Score. Those businesses that achieve a Value Builder Score of 90 or greater are worth double the average-performing business.His best-selling book Built to Sell: Creating a Business That Can Thrive Without You was recognized by both Fortune and Inc. as one of the best business books of 2011 and has been translated into 12 languages. John is the host of Built to Sell Radio, ranked by Forbes as one of the world's 10 best podcasts for business owners.In 2015, John wrote another best-selling book, The Automatic Customer: Creating a Subscription Business in Any Industry. Prior to founding The Value Builder System, he started and exited four companies, including one acquired by a public company. He lives with his family in Toronto. You can follow John's work by signing up at BuiltToSell.com.Related Links:The Art of Selling Your Business by John WarrillowBuilt to Sell by John WarrillowJohn's websiteJohn's booksJohn's first appearance on Ditching Hourly ----Do you know you need to niche down, but keep hesitating because you're afraid of picking the wrong niche, cutting off good opportunities, or boxing yourself in?You DON'T need more convincing that vague positioning is a problem.You DO need a way to make positioning feel less risky so you can finally choose a direction, test it in the market, and adjust without blowing up your business.On Tuesday, September 8th, 2026, at noon Eastern Time, I'm running a live workshop called Positioning For Soloists Having A Hard Time Niching Down.That's what we'll tackle in this workshop.It's the second session of my Fall 2026 Soloist Growth Workshop series for expertise-based business owners just like you.Live attendance is limited to 20, so don't wait.Learn more at: https://jonathanstark.com/sgsEnroll in Positioning For Soloists now »Hope to see you live in Zoom on Tuesday.