Johnny Appleseed’s Trees Gave Homesteaders A Way To Make Adult Beverages

Today in 1774 was the birthday of Johnny Appleseed. In some ways, the real life John Chapman was like the person depicted in books and movies. But he was also a savvy, albeit eccentric, entrepreneur whose apples were less for eating than they were for drinking. Plus: a billboard to promote the Beatles album Abbey Road (released today in 1969) loses a head! The Real Johnny Appleseed Brought Apples—and Booze—to the American Frontier (Smithsonian)  Billboard USA: when rock took over advertising's roadside monoliths (The Guardian) A Patreon backer a day keeps the show growing