JohnWallStreet Presents: Baylor's Mack Rhoades, Jovan Overshown on Raising Ticket Prices, New Premium Experiences, and Finding New Dollars & Fans

On the latest episode of JohnWallStreet Presents: Big Business on Campus –a college sports podcast powered by Playfly Sports and sponsored by Short's Sports Travel Logistics– JohnWallStreet Founder Corey Leff and Playfly Sports Chairman Michael Schreiber sit down with Baylor University Vice President & Director of Athletics Mack Rhoades and Deputy AD & Chief Operating Officer Jovan Overshown.  In this 40-minute deep-dive conversation, Baylor Athletics' leadership opens up on raising ticket prices, new premium spaces and experiences, finding new dollars and fans, and much more. Short's Sports Travel Logistics is the fastest-growing leader in collegiate athletics travel, trusted by over 110 athletic departments nationwide. We simplify every aspect of team travel—air charters, commercial air, buses, and hotels—delivering efficiency, compliance, and cost savings. Our promise, "Team Travel Made Easy," is powered by innovative technology that provides unmatched reporting, data analytics, and transparency. With Short's, athletic leaders gain measurable value, seamless coordination, and athlete-ready journeys that safeguard performance. By turning complex logistics into a competitive advantage, Short's Travel has become the trusted choice for programs committed to winning on and off the field.