Jon Bast | [Top Agency Series] From Murphy Bed Sales to Finding a Niche

Jon Bast is the Co-founder and Managing Partner of OptiAuto and T3 Marketing. OptiAuto is a website provider for car dealerships while T3 Marketing is a performance marketing agency that focuses on helping dealers optimize car demand. They follow Google Design guidelines to develop the most optimal websites in order to ensure great user experiences.  Prior to that, Jon was a Senior Manager of Marketing and Traffic Acquisition at Autotrader US and Director of National Partnerships at Force Marketing. He also worked as an Internet Marketing Manager at Mercedes-Benz of Naples and was a Search Engine Marketing Strategist and Account Manager at Haystak Digital Marketing. He is an active member of the Entrepreneurs' Organization (EO). In this episode of the Smart Business Revolution Podcast, John Corcoran interviews Jon Bast, the Co-founder and Managing Partner of OptiAuto and T3 Marketing, about Jon's experience building a car dealership marketing agency. They discuss the value of being part of business communities, how marketing for car dealerships has evolved over the years, and why Jon didn't want to work in the corporate world. Stay tuned.