Jon Bellamy, Huuuge Games

Welcome back to another year of The Hidden Layers podcast! I was thrilled to have gaming industry M&A veteran and EVP of Strategy Investment at Huuuge Games, Jon Bellamy, join me for our first episode of 2022. After one quick glance at your phone’s app store, it’s pretty apparent that the free-to-play gaming landscape is crowded. So how does a successful company like Huuuge set themselves apart from all the noise year after year? In this episode, we’re discussing exactly how they’ve done it, from their omni-channel approach to advertising, to their use of data to build tailored experiences for each new user, and everything in between. Listen now and don’t forget to subscribe…we have a lot in store for 2022!