Jon Bradshaw And Darren Discuss What Keeps The CMO Awake And Night And Why

Jon Bradshaw, Director of Brand Traction reviews with Darren the issues keeping marketing leaders awake at night and why these issues remain the same in the face of huge disruption in marketing and media. They discuss the focus on implementation often at the expense of strategy and the fact that there is no best practice in complex systems, only emerging practice. https://www.trinityp3.com/2016/10/what-keeps-cmo-awake-at-night/