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EPISODE · Sep 10, 2021 · 20 MIN

Jon Hinderliter (University St. Louis)

from Illumination by Modern Campus · host Modern Campus

For decades, higher education has been marketing to a traditional student demographic using the same marketing tactics. However, the learner demographic has shifted and technology has changed the way prospective students expect to receive information.  On this episode, Jon Hinderliter, Director of Marketing and Communications of University College at Washington University St.Louis, talks about adopting 21st century marketing best practices in higher ed to meet the needs of modern learners.

What this episode covers

For decades, higher education has been marketing to a traditional student demographic using the same marketing tactics. However, the learner demographic has shifted and technology has changed the way prospective students expect to receive information. On this episode, Jon Hinderliter, Director of Marketing and Communications of University College at Washington University St.Louis, talks about adopting 21st century marketing best practices in higher ed to meet the needs of modern l...

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Frequently Asked Questions

How long is this episode of Illumination by Modern Campus?

This episode is 20 minutes long.

When was this Illumination by Modern Campus episode published?

This episode was published on September 10, 2021.

What is this episode about?

For decades, higher education has been marketing to a traditional student demographic using the same marketing tactics. However, the learner demographic has shifted and technology has changed the way prospective students expect to receive...

Can I download this Illumination by Modern Campus episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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