Jon Loomer’s Take on the Evolution of Paid Ads and The Importance of Short-form Video

On this episode of The DTC Insider podcast, Brian Roisentul interviews the one and only, Jon Loomer. We're sure that almost everyone in the advertising space knows who he is, but if you don’t, he’s the OG on Facebook Ads. We recorded an episode a year ago, so we're interested in knowing what changed in 2023 on Meta Ads, what worked, what didn’t, and many other exciting things we’ll discuss today.   On this episode... Joom Loomer's long-form video tips and secrets to publish a video every day of the year. His content creation routine and the best-performing platforms 2023 changes in Meta Ads Favorite Meta Ads' new features How advertising agencies need to evolve in 2024 Recommendations for media buyers in 2024   Sponsor for this episode... This episode is brought to you by Portless. Frustrated with cash flow tied up in lengthy inventory shipments from China? Dreading those long 45-60-day waits for your inventory to arrive? Portless is the fulfillment game-changer for DTC and e-commerce brands. Why Portless? Direct Shipping: From China to customers in just 6 days, covering 55+ countries. Domestic Feel: Custom packaging, local tracking from carriers like USPS and Canada Post. Cost-Effective: Slash those cargo shipping fees. Boost your gross margins by up to 40% (thanks to Section 321)! Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days. Don't juggle with overstocks, stockouts, or let cash flow suffer. With Portless, enjoy fast 3-5 day replenishments on your most popular items.