Jon Manning And Darren Discuss The Price Of Everything And The Value As Well

from Managing Marketing · host TrinityP3

Jon Manning, CEO of Pricing Prophets and Sans Prix discusses with Darren the fourth and often forgotten P of marketing - pricing. They talk about the role of pricing and the behavioural economics insights on pricing, plus they explore how pricing works in professional services, particularly advertising and marketing services. https://www.trinityp3.com/2015/09/pricing-and-value/

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This episode was published on September 8, 2015.

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