Jon Miller, author of The Activist Leader, on a new mindset for business

This episode's special guest is Jon Miller, author of The Activist Leader: A New Mindset for Doing Business.Together we explore how we can all use an activist mindset to make businesses more of a force for good.Jon takes us through the 5 types of Activist Leader: Campaigner Path-finder Mobiliser Bridge-builder FixerAnd a quick poll of participants shows that over 50% of MarketingKind members identify as Path-finders.Jon shares many examples of businesses that are leading the way such as the largest shipping company in the world, Mærsk, which has created a new design for ships that produce half of the carbon emissions of a standard cargo ship.Paul Polman, former CEO of Unilever, endorsed The Activist Leader calling it, ‘A must read for all current and aspiring leaders’.The Activist Leader is the second book that Jon has written. The first is Everybody's Business and both were co-authored with his business partner Lucy Parker.In addition to his writing, Jon is a partner of the Brunswick Group, where he co-founded the Business & Society team in 2011, working with many of the world’s largest companies on their critical societal issues – from climate change and biodiversity to human rights and inequality.In 2015 he founded Open For Business, a coalition of global companies advancing LGBTQ+ equality, with live programmes in East Africa, Eastern Europe, the Caribbean and South East Asia.With this event taking place live in London (and online) we have an extended Q&A resulting in our longest episode so far!This episode is hosted by Caroline Bates, Founding Partner of Citizen Good and a member of the MarketingKind community.