EPISODE · Dec 26, 2007
Jon Swallen, TNS Media: Behind the Numbers in Insurance Advertising
from The Insurance Marketing and Advertising Podcast
Jon Swallen, Senior Vice President, Research, TNS Media Intelligence, at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. His presentation examines what insurers are spending in various marketing channels and how the overall numbers are exploding.
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Jon Swallen, TNS Media: Behind the Numbers in Insurance Advertising
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