Jon Thompson on creating “Coworking,” a microdrama shot in a real coworking space

Host Hector Kolonas interviews Jon Thompson, a Cincinnati-based marketing and social media professional, about his new vertical microdrama miniseries, “Coworking.” Thompson shares his career path (USTA/US Open, Snapchat, Mars/M&M’s, Kroger, Ogilvy, and Web3/crypto) and how his coworking experience began at a WeWork in Soho while building an in-house content studio for M&M’s. He explains why he chose the fast-growing micro-series format to finally get his writing on screen: eight 2–3 minute episodes designed for Reels/TikTok/YouTube Shorts. The comedy/satire follows competing IV hydration startups in the same coworking space, alongside characters like a community manager, therapist, and wellness influencer. He details partnering with Union Hall Coworking/Centrifuge for funding and filming access, leveraging local brands and influencers, a mid-August premiere, and plans for distribution across social platforms and possibly LinkedIn. Show notes: twic.co/microdrama Show's Instagram: https://www.instagram.com/coworkingmicro00:00 Welcome and Guest Intro00:34 Jon Thompson Background01:55 First Coworking Experiences03:52 Why a Micro Series05:15 Series Format and Story07:09 Where to Watch and Release09:14 Cast Influencers and Premiere10:46 Filming at Union Hall13:30 Funding and Local Partners15:24 Coworking Community Collaboration17:14 Season Two and Sponsorships18:11 Wrap Up and Farewell