Jonas Overgaard, CEO of Anyday.io: $4M Raised to Transform the Buy Now Pay Later Market

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Jonas Overgaard, CEO & Founder of Anyday, a payment startup that has raised more than €4 Million in funding. Here are the most interesting points from our conversation: Anyday's Unique BNPL Model: Anyday allows consumers to split payments into four equal installments, withdrawn at the end of the month when salaries are typically received. Ethical Installment Plans: The company's commitment to ethical lending includes rigorous credit checks and only approving about 50% of applications to avoid lending to those who can't repay. Merchant-Centric Approach: Merchants pay a premium transaction fee, ensuring the service remains free for consumers while increasing average order value and conversion rates for businesses. Traction and Growth: Since launching in 2020, Anyday has onboarded around 2000 merchants in Denmark, with 500 retail stores offering in-store payment options, and 30,000 active shoppers. Future Expansion: Anyday aims to expand beyond Denmark to other Nordic countries and eventually across Europe, with potential future interest in the UK and US markets. Regulatory Compliance: Anyday proactively complies with upcoming regulations in Europe and the US, focusing on responsible lending practices. //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io   The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co