Jonathan Epstein, Planet Fitness Mega-Franchisee

“Sometimes, franchising is MORE entrepreneurial, because in the larger franchises all of the great ideas that the customers are experiencing come from the franchisees.”Was Jonathan Epstein born to follow the franchise model to phenomenal success? With a dad who owned 37 Midas Muffler shops, it’s possible! But as he embarked on his own ventures as a young man, he saw in franchising a natural, logical extension of his entrepreneurial nature — with playbooks for rapid scaling. Sixty-seven Planet Fitness franchises later…Join Ab and Vini as they welcome Jonathan to the podcast and learn his lessons on establishing a deep understanding of any market you aim to expand into — and making as much noise as possible when you do! The vital importance of being available to your people. “The energy test” potential ‘Zees should give themselves when choosing a franchise. The COVID response that drew Planet Fitness members closer to the franchise — and to each other. And the downside of a hyper-focus on growth.