Jonathan Lee - co-founder -CraveX

The Ad Podcast Gen Z edition with guest host Lauren Bennett. Jonathan Lee is a standout student and entrepreneur from University of California, Berkeley, Haas School of Business. He was recently recognized as one of Poets & Quants’ Best & Brightest Business Majors in the Class of 2026. Jonathan is the co-founder of CraveX, a science-backed health startup rethinking how we approach sugar cravings and everyday behavior change, starting with their functional gum. In just over a month, CraveX has already sold hundreds of units, built a fast-growing community, and reached hundreds of thousands of people—all without spending on ads. Beyond the numbers, Jonathan’s story is about building at the intersection of science, identity, and purpose.