Jonathan Metrick from Sagard

Jonathan Metrick is a Partner and the Chief Growth Officer at Sagard. Sagard is a global multi-strategy alternative asset management firm active in venture capital, private equity, private credit, and real estate. Takeaways - The Evolution of Growth Roles - First Steps After Raising Capital for GTM - Balancing Traditional and Digital Marketing Channels - Consumer Attention and Trust in Fintech - Rules Around Investing in New Marketing Trends - Building a Growth Team - In-House vs. Outsourcing: Finding the Right Balance - The Rise of Founder-Led Growth - The Impact of AI on Sales and Marketing - Traits of Effective Growth Leaders - Finding Growth Talent: Where to Look - Retention Strategies Chapters 00:00 The Evolution of a Growth Role 02:27 Engagement Models with Portfolio Companies 04:05 First Steps After Raising Capital 06:35 Acquisition Channels and Strategies 09:22 The Impact of Funding Amounts on Growth 12:20 Balancing Traditional and Digital Marketing Channels 15:18 Consumer Attention and Trust in Fintech 18:06 Investing in New Marketing Trends 20:27 Building a Growth Team 23:05 In-House vs. Outsourcing: Finding the Right Balance 23:22 The Rise of Founder-Led Growth 25:42 Deep Sponsorships: Going Beyond Surface-Level Marketing 28:55 The Impact of AI on Sales and Marketing 33:12 Traits of Effective Growth Leaders 35:07 Finding Growth Talent: Where to Look 36:49 Emerging Trends in Marketing Roles 39:54 Retention Strategies in a Growth-Focused World 42:28 Navigating Hard Times: The Importance of Support Networks Keywords Sagard, growth role, revenue acceleration, go-to-market strategy, product market fit, acquisition channels, funding impact, marketing strategies, consumer attention, team building, founder-led growth, marketing strategies, AI in sales, growth leadership, retention strategies, sponsorships, outsourcing, marketing roles, business growth, personal support networks