Jonathan White is a marketing professional, and podcast host. episode 00012

Most local businesses are throwing money into marketing black holes trying to be the next big international ad agency—they're doing it all wrong. Instead of goofy jokes or mysterious teasers, they need to call out real problems and show how their solution can fix them fast. Think of it like this: most ads miss the mark because they focus on the wrong message, wasting budgets and missing customers.In this episode, marketing maven Jonathan White breaks down the biggest blunders small businesses make—like trying to sell without calling out a problem—and reveals the proven, no-fluff framework to truly connect with your audience. You'll discover: why storytelling isn’t about jokes but about solving problems, how to craft ads that make people say “YES,” and the psychology behind turning viewers into buyers. Plus, practical tactics like leveraging social proof and creating urgency that actually works.We also get real about how to succeed financially in Mexico—and everywhere else—by treating business like a global game. Jonathan shares how a local waiter can start making serious money just by solving problems he already faces, whether that’s replacing headphones or helping businesses grow online. The key? Identify, solve, and keep moving—no overthinking or quitting after a week.If you’ve ever wondered why good ideas stall or how to make your first $1,000 online without overcomplicating things, this episode is your new best friend. It’s about obsession, persistence, and understanding that business success has the same rules from Mexico to Manhattan. Perfect for entrepreneurs, marketers, and anyone tired of wasting money or waiting for success to find them—because it won't. You’ve got the problem, now let’s fix it—fast.And hey, if you want to hear more spicy takes, check out the exclusive content on Hero Hero, where we go deeper into these real-world strategies. Smash that play button—you’re just one problem away from your breakthrough.