Jones Day Talks Litigation: Seeing Is Believing—Creating Powerful Imagery for Trials and Presentations

Kerri Ruttenberg, a Jones Day partner and the best-selling author of Images with Impact: Design and Use of Winning Trial Visuals, covers practical tips for creating effective images, talks about why it’s important to ask “what’s the point?,” and describes how the “Understand/Believe/Remember” strategy can be key to influencing juries and other audiences.