Joni Lewis of Visual Treats Design Studio

Earlier this week, NY NOW announced plans to create a single stationery destination within its famed market. This reimagined stationery collection will be part of a re-branded Gift + Stationery section and, as a result, the National Stationery Show brand will be retired. So as that news sinks in, and as we all prepare for an August with no NY NOW, I have the distinct pleasure of hosting a longtime exhibitor, Joni Lewis, the super-creative mind behind Visual Treats Design Studio. Joni not only produces an impressive (and hysterical) array of handmade goods, she is also a fantastic storyteller, having won the Washington DC StorySLAM and then competing against nine other winners in a Moth GrandSLAM on the stage of the Lincoln Theatre. I am so grateful she dropped by share how the show elevated her business from craft show circuit to wholesale operation, how getting acquainted with her booth neighbor led to Joni creating product for The Marvelous Mrs. Maisel — and how the show is not over until the last rug is rolled up! **Thank You Sponsors** Please be sure to support these all-American, women-owned houses of paper. Girl w/Knife is your incredibly sharp new stationery BFF. Check out this award-winning, ultra-polished range that everyone's talking about — it slays on several brilliant levels! Kitty Meow Boutique was founded on the idea that your paper goods don't have to be a snooze fest. These stylish, laugh-out-loud selections are by turns sassy and sweet, all the while maintaining a consistent cool. Music Credits: “Your Treasure is Your Self”; written and performed by Sharon Glassman; Courtesy of Sharon Glassman/Smile Songs. smilesongs.com Learn more about your ad choices. Visit megaphone.fm/adchoices