Jonna Parker on Why the Industry Needs to Focus on Produce Pounds Not Just Dollars episode artwork

EPISODE · Jan 22, 2026 · 31 MIN

Jonna Parker on Why the Industry Needs to Focus on Produce Pounds Not Just Dollars

from The Packer Podcast · host PMG

Circana's vice president of the fresh foods group says the fresh produce industry is poised for a record-breaking dollar growth in 2026, but cautions the industry must move away from a commodity mindset toward data-driven consumer insights.See omnystudio.com/listener for privacy information.

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Jonna Parker on Why the Industry Needs to Focus on Produce Pounds Not Just Dollars

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This episode was published on January 22, 2026.

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Circana's vice president of the fresh foods group says the fresh produce industry is poised for a record-breaking dollar growth in 2026, but cautions the industry must move away from a commodity mindset toward data-driven consumer insights.See...

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