Jonny Haworth - Director of Commercial Partnerships, F1

The Business of Formula 1 starts here - and we've gone straight to the heart of how F1 sells itself to the world.In this debut episode, Sector's Rebecca Clancy and Mark Mann-Bryans sat down with Jonny Haworth, Formula 1's Director of Commercial Partnerships.They discussed the latest F1 partners, the commercial opportunities for the returning Turkish Grand Prix and how the sport has changed the way it activates with its partners - from KitKat to Marsh, PepsiCo to LEGO. Rebecca and Mark also dig into the Liquid I.V. and Fanatics deals signed by McLaren and Haas' groundbreaking workforce study alongside its Official Healthcare Partner, the University of Chicago Medicine.Please remember to rate and review The Business of Formula 1 and visit sector.world for all the business news and insight from the sport.