Jonny Plein of YASO, on building a tech business for the Chinese market

In this episode, we speak to Jonny Plein, cofounder at YASO, formerly a finance professional and member of the Startup CFO community. We discuss key learnings from the recent Yaso preseed funding round and build an understanding of what it takes to create a business in China. He shares how YASO works with western brands to facilitate their access to the important Chinese consumer market. As a serial founder he discusses in detail things that founders look for in their finance business partner, making this one a must-listen for CFOs seeking to optimise their commercial partnership with the CEO.Your host is Guy Hutchinson and this podcast was brought to you by Startup CFO.https://startupcfo.tech/Music:Pumpkin Blues by Daniel Fridell and Sven LindvallLicensed through Epidemic Sound