Jordan Scheltgen - Crazy Sh*t In Real Estate with Leigh Brown - Episode #149

Who came here to PAAAAARRRTYYYY!? REALTORS®, apparently! On today's show, Jordan Scheltgen, co-founder and managing partner of Cave Social, talks about the day he realized that real estate professionals really know how to get down. He also learned the magic key to setting yourself apart from all the other REALTORS® out there – and the best way to do it using social media platforms, technology, and the one thing only YOU have: Your story. Listen in to hear more about Coyote Ugly: Realtor Edition – and get some good advice on how to get in front of your target audience.   Please subscribe to this podcast in iTunes or in the Podcasts App on your phone. Never miss a beat from Leigh by visiting leighbrown.com. Time Stamped Show Notes: 00:45 – Introducing Jordan, co-founder and managing partner of Cave Social, a digital advertising agency whose clients are 50% real estate professionals 01:50 – He also writes about leadership on INC 02:30 – The surprising things he found about real estate 02:35 – The complexity of the tools offered to real estate professionals and how little they used them to further their business 03:15 – The nuances of marketing in real estate; you aren't just promoting the house, you're promoting the town, neighborhood, lifestyle 03:30 – The number of hands in play when a house goes from listed to sold 04:30 – The workflow of a REALTOR® 04:45 – Realtors don't have a structured 9-5 job, so they often find themselves working long hours because they can't "turn off" and balance work and life 05:30 – Solutions Jordan has found for the challenges he has seen 05:40 – Have one day a week off; if you can't do that, your system is broken 06:25 – Jordan's first CSIRE story 06:32 – At his first conference in the Orlando Convention Center, the CEO of a massive brand went onstage and played the guitar 07:08 – All the REALTORS® went wild; it was a "rager" at 9am 07:35 – The booth next to him was selling IPads at half off; the guy said he was building trust and getting a name and email for it 08:15 – That vendor no longer exists 08:35 – There was an after party at a local bar with hundreds of REALTORS®; it looked like Coyote Ugly - REALTOR® version – at a sit-down restaurant 09:02 – Men were taking their shirts off and everyone was dancing; the energy was mind-blowing 10:00 – What Jordan does 10:12 – He helps people tell their story through a variety of avenues; each brand and story is unique and should make you stand out from the rest 11:00 – All REALTORS® look the same to a consumer; it's the REALTORS® story that makes them select who they feel is best 11:15 – A story that resonates with Jordan 11:21 – A lady in South Carolina creates videos in her car about neighborhoods, buyer tips, etc., and she get 50-60,000 views per video 11:54 – She has positioned herself as a helping hand and authority in the area; she knows what she's talking about 12:15 – Advice from Jordan: What to ask a REALTOR® 12:24 – Ask what their specialty is – they should have one 13:45 – How to contact Jordan Twitter or email 3 Key Points Find ways to optimize your hours. Your story should set you apart from the rest. Ask what your REALTORS® specialty is; if they say they don't have one, look elsewhere. Credits Audio Production by Chris Mottram Show Notes provided by Melissa Valder