Jordan Stachini’s passionate exclamation: Co&Co founder on better writing, common sense in marketing and not fearing AI

In this episode, host Ben Norman is joined by Jordan Stachini, who describes herself as an ROI obsessed marketer who loves a Guinness and doesn’t do ‘fluffy’.Jordan is the owner and founder of ⁠Co&Co⁠, the agency in Manchester she set-up at 30 years old and just one month before the Covid-19 pandemic stuck.Jordan talks about the journey she’s been on since ‘accidentally’ setting-up an agency, the benefits of choosing stability over speed and the difference between the privilege of stress and the danger of burnout. She also outlines how marketers can be ROI obsessed without killing creativity (and what they can learn from Surreal).Into Marketing Room 101 Jordan commits exclamation marks in pursuit of better writing and storytelling for brands.Jordan and Ben also discuss why (good) marketers need to stop fearing AI, and why a lack of common sense is the reason for most bland advertising.It also becomes clear Ben has no idea what his brother does for a living, while Ben and Jordan disagree about Manchester vs Yorkshire, but agree on North vs South.