Jordan West - An intro to TikTok Shop and the changing e-commerce landscape | E86

In Episode 86 of the AdQuick Madvertising podcast, we sit down with Jordan West. Jordan has built and sold eCommerce brands, and now runs Social Commerce Club, one of the largest TikTok Shop agencies in North America. He’s lived through every major platform shift of the last decade, from Google Search to Facebook Ads, and when TikTok Shop emerged in 2023, he made a big bet that it wasn’t just another channel, but something fundamentally different.We get into what he’s seeing on the ground: why TikTok Shop is less like Amazon and more like demand generation, how a creator with under 10,000 followers can drive a quarter-million dollars in sales in a month, and why so many brands still misunderstand what “scaling” actually means in this ecosystem.