Jordan Wilson: Disrupting A $33 Billion Dollar Hydration Industry | MMP #357

Brett & Harry speak with Jordan Wilson on the health risks of conventional sports drinks and how Jordan's new product, Saps, aims to disrupt the industry with a cleaner, more effective hydration solution. The key topics include:- The hidden dangers and health risks of conventional sports drinks.- The inspiration and challenges behind founding Saps.- The importance of clean, natural electrolyte supplementation for everyday health.- The entrepreneurial journey, including the transition from employee to founder.- The role of community, spirituality, and personal growth in entrepreneurship.Jordan Wilson is the founder of Saps, a pioneering hydration brand challenging the conventional sports drink industry with clean, effective, and natural electrolyte solutions. With a passion for health and a bold vision, Jordan is committed to transforming the way people think about hydration and wellness. As a graduate of a business school focused on entrepreneurship, Jordan has a background in the consumer packaged goods (CPG) industry. Before founding Saps, he gained valuable experience working with another hydration brand, which fueled his drive to create a healthier alternative in the market.Timestamps:(00:02) Unhealthy Sports Drinks and Hydration Solutions(09:07) Innovative Can-Based Hydration Brands(16:30) Entrepreneurial Growth and Personal Development(21:53) Navigating Entrepreneurship Challenges and Capital Raising(30:02) Brand Differentiation and Target Markets(43:12) Health Trends and Spiritual Wellness(54:13) Diverse Flavor Options for Hydration*** SPONSOR ***CarnivoreCrowd - CrowdHealthThe CarnivoreCrowd over at CrowdHealth is bringing together metabolically healthy people to share in medical expenses. It's incredible. They're providing an alternative to health care coverage in the form of a community-based approach. It's pretty simple - you pay a monthly fee and then when your medical expenses come up you simply cover them with cash (which is often times 50% less) and then the crowd bands together and splits those costs through a crowdfunding model. We've both used this service for the last two years and love it.Check out their new CarnivoreCrowd and if you sign up be sure to use code MEATMAFIA for a discount on your first 3 months!We Feed RawI've been a dog owner for the last two years and I can confidently say that nothing has made a bigger difference than feeding my dog, Sunny, raw food. I've been feeding her We Feed Raw for the last 18 months and Sunny has transformed into the healthiest dog I've possibly ever seen (I am biased though).If you're a dog owner who's tired of feeding their dog kibble, check out We Feed Raw and use code MEAT to get 30% off.*** LINKS***Check out our Newsletter - Food for Thought - to dramatically improve your health this year!Join The Meat Mafia community Telegram group for daily conversations to keep up with what’s happening between episodes of the show.Connect with Saps:WebsiteInstagramAmazonConnect with Jordan:LinkedinConnect with Meat Mafia:Instagram - Meat MafiaTwitter - Meat MafiaYouTube - Meat MafiaConnect with Noble Protein:Website - Noble ProteinTwitter - Noble ProteinInstagram - Noble ProteinAFFILIATESLMNT - Electrolyte salts to supplement minerals on low-carb dietThe Carnivore Bar - Use Code 'MEATMAFIA' for 10% OFF - Delicious & convenient Pemmican BarPerennial Pastures - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & MontanaFarrow Skincare - Use CODE 'MEATMAFIA' at checkout for 20% OFFHeart & Soil - CODE ‘MEATMAFIA’ for 10% OFF - enhanced nutrition to replace daily vitamins!Carnivore Snax - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.Pluck Seasoning - 15% OFF - Nutrient-dense seasoning with INSANE flavor! Use CODE: MEATMAFIAWe Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! Use CODE 'MEATMAFIA'Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us! Use CODE: MAFIA