Jordana Guimaraes of Fashinnovation. PR, Tech. & Sustainability Fashion. Ep. 3

Jordana is a force to be reckoned with. She is an author,  PR executive, and entrepreneur, mother and wife! Her desire to merge the world of pr, tech innovation and fashion brought up about her latest venture: Fashinnovation! Fashinnovation is an organizing connecting voices within the fashion industry on innovation, sustainability, and DEI. Leveraging digital technology, and in person events, Fashinnovation creates spaces where the fashion community gathers to learn, and share new ideas that move the industry forward. Jordana is also the author of It Can Be You: Humanizing Homelessness, a book encouraging compassion and empathy for the homeless. It Can Be You takes a transparent look into the lives of fashion influencers and homeless individuals who, when placed side by side, turn out to have many common struggles. You can pick up a copy here. You can find more about Fashinnovation here.Today we speak about Jordana’s journey from Brazil to skipping college and going right into Entrepreneurship, her many ups and downs of starting previous businesses, and how she landed on merging her experience in PR and events with addressing the fashion industry. What doing good means for her, and what she sees as the exciting models for sustainable fashion moving forward. You can watch the entire interview here.