jordann windschauer & base culture

today on read receipt i’m talking with jordann windschauer from base culture the 100% paleo,  gluten and grain-free baked goods company satisfying sweet tooths. after discovering a career in event planning was far too hectic, jordann found herself taking part in a paleo challenge at her local crossfit gym. noticing the mental and physical benefits of the diet, she began making paleo baked goods from home. after a successful grassroots facebook run, base culture found itself launching in retailers like walmart and kroger. we explore how the best ideas come from personal needs, how to go into a pitch meeting with guns blazing, and how to enjoy those quiet moments in your business' growth.