Jordi Romero, Founder and CEO at Factorial: Factorial raised $150m at a $2.5b valuation episode artwork

EPISODE · Jun 3, 2026 · 21 MIN

Jordi Romero, Founder and CEO at Factorial: Factorial raised $150m at a $2.5b valuation

from Scaling Europe · host Sebastian Johnson

Factorial just raised $150m from General Catalyst at a $2.5bn valuation as the company enters its next phase as an AI-native business. The new capital will be used to accelerate growth through acquisitions across Europe.Jordi Romero is Founder and CEO of Factorial, which recently turned 10 years old. He believes AI is changing how software companies serve their customers and sees Europe as one of the best places in the world to build a technology company.The Scaling Europe show is presented by Deel. Check them out here:https://get.deel.com/ruynb7o4lfjkSponsors:Mishcon: https://www.mishcon.com/pop-ups/scaling-europeChargebee: https://www.chargebee.com/events/beelieve/london/2026SurrealDB: https://surrealdb.com/Airwallex: https://www.airwallex.com/uk?utm_source=other&utm_medium=partner_referral&utm_campaign=v01_emea_multi_ib_dg_prtmk_mofu_scalingeuropeTimestamps:0:00 - Introduction0:21 - General Catalyst invests $150m in Factorial1:10 - Why raise capital now?2:28 - The relationship with General Catalyst3:55 - How the Customer Value Fund works5:24 - From HR software to AI-native workforce operations9:00 - Leading AI transformation inside a company11:18 - Why Europe is a great place to build13:16 - Barcelona’s startup ecosystem15:52 - Lessons from Silicon Valley18:21 - Building a company for the long term19:57 - What Factorial looks for when hiring

Factorial just raised $150m from General Catalyst at a $2.5bn valuation as the company enters its next phase as an AI-native business. The new capital will be used to accelerate growth through acquisitions across Europe.Jordi Romero is Founder and CEO of Factorial, which recently turned 10 years old. He believes AI is changing how software companies serve their customers and sees Europe as one of the best places in the world to build a technology company.The Scaling Europe show is presented by Deel. Check them out here:https://get.deel.com/ruynb7o4lfjkSponsors:Mishcon: https://www.mishcon.com/pop-ups/scaling-europeChargebee: https://www.chargebee.com/events/beelieve/london/2026SurrealDB: https://surrealdb.com/Airwallex: https://www.airwallex.com/uk?utm_source=other&utm_medium=partner_referral&utm_campaign=v01_emea_multi_ib_dg_prtmk_mofu_scalingeuropeTimestamps:0:00 - Introduction0:21 - General Catalyst invests $150m in Factorial1:10 - Why raise capital now?2:28 - The relationship with General Catalyst3:55 - How the Customer Value Fund works5:24 - From HR software to AI-native workforce operations9:00 - Leading AI transformation inside a company11:18 - Why Europe is a great place to build13:16 - Barcelona’s startup ecosystem15:52 - Lessons from Silicon Valley18:21 - Building a company for the long term19:57 - What Factorial looks for when hiring

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Jordi Romero, Founder and CEO at Factorial: Factorial raised $150m at a $2.5b valuation

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Factorial just raised $150m from General Catalyst at a $2.5bn valuation as the company enters its next phase as an AI-native business. The new capital will be used to accelerate growth through acquisitions across Europe.Jordi Romero is Founder and...

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