Jorge Bustamante on turning a family recipe into a thriving farmers market business

This week our guest is Jorge Bustamante, Vendor-101 grad and owner of MyPozole. When COVID-19 forced Jorge to shut down his previous business, he saw a new opportunity to follow his dreams and share a special recipe that had been in his family for generations. Now MyPozole continues to grow thanks to Jorge's hard work and all the farmers market customers that enjoy and recommend his delicious product! In this episode Jorge shares tips on standing out at the market, the benefits of a focused product line, and what prepared food vendors can do to keep customers coming back. This week's episode is made possible by support from Square.