Jorik Van den Bosch Sent Socks to Radio Stations and Got Airplay — Here's the Full Strategy

What happens when an aerospace engineer with a sales background decides to build a band?Jorik Van den Bosch doesn't just play music — he markets it like a product launch. In this episode, the guitarist, pianist, and songwriter behind Wave Away shares how he and his partner Muriel built a dreamy alt-rock project from scratch — using mood boards for brand identity, a guerrilla sock campaign to get radio airplay, and in-person venue visits across Belgium to book gigs.We dig into the songwriting process behind their Cigarettes After Sex-inspired sound, why authentic branding beats fake personas, the reality of Spotify revenue for indie artists, and why Jorik deliberately chose NOT to be a full-time musician — and how that actually makes his music better.Plus: band agreements, rights & royalties, playing 100% live and analog, and Keith Richards' advice on songwriting.Whether you're starting a band, promoting your music, or trying to figure out the business side — this one's packed with real strategies you can use today.Guest: Jorik Van den Bosch — Aerospace engineer, sales professional, guitarist, pianist & songwriter (Wave Away / 925)