Jose Bryce Smith on starting & scaling natural haircare brand into a global business.

Dearest you.This episode is produced by Studio Offline in partnership with Original & Mineral. I'm joined by the delightful and determined founder of Original & Mineral, Jose Bryce Smith. Twenty years ago she co-founded Australia’s first natural hair salon, where harsh chemical formulations were replaced by high performing colour created in-house. It included natural extracts, minerals and native Australian ingredients. Today, we know it as Original & Mineral (O&M for short), with brand extensions in colour, styling and education.Here’s why O&M is important — to those of us listening who have ambition to start a conscious business, and to the health of anyone who colours their hair. O&M is PETA-approved, leads innovation in the natural hair care space globally and it is founded by a generous woman who wants to share her start up story so we can learn from it.I have been using O&M for the best part of a decade, so it was truly a thrill for me sit down with the brain behind a brand that celebrates hair as a health choice. It’s time we all got real about it. We read so many warnings about the dangers of using parabens, sulphates and other harsh chemicals on our skin — but what about our hair and our scalp? In this honest conversation, Jose brings incredible insight into what it means to found and fund a multi-million dollar business, how to think about taking investment, what she had to sacrifice, the times she got it wrong, how she uses the Emotional Freedom Technique to reprogram her thought patterns, and so much more.  Thank you for being here.Alison xogo deeper.Subscribe to SubstackJoin SERVEBook a 1-1 SessionWatch on YouTubeSeasonal Curriculum Hosted on Acast. See acast.com/privacy for more information.