Joseph Jaffe: Why Customer Retention is the New Acquisition

from B2B Nation · host B2B Nation

Joseph Jaffe is the CEO of Evol8tion, a company connecting leading brands with early stage tech startups to solve business challenges. In this BONUS Episode he shares his thoughts on why businesses should focus on retention more than acquisition, how that impacts the customer journey, and why “zero paid media” should be the new marketing model. Read more: http://technologyadvice.com/blog/marketing/why-retention-is-the-new-acquisition/

Episode metadata supplied by the publisher feed · Published Mar 31, 2016

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Joseph Jaffe: Why Customer Retention is the New Acquisition

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