Joseph Uscinski, “The People’s News: Media, Politics, and the Demands of Capitalism” (NYU Press, 2014)

“When we criticize the news, who are we really criticizing?” This is the final question asked by Professor Joseph Uscinski in his book, The People’s News: Media, Politics, and the Demands of Capitalism(NYU Press, 2014). The answer, Uscinski says in his interview, is us–the consumer. News producers, he writes, are merely responding to the demands of consumers, adjusting news content based on ratings, polls and audience demographics. The People’s News views news through the lens of news as a commodity beholden to market forces, not as a type of media. Combining the academic disciplines of media effects and political economy, The People’s News is a well-researched and well-reported look at what happens when the concepts of free press and democracy collide.