Josephine Larsson – Att vara Tip of Tounge

Josephine Larsson, Insight Director på Mediacom, avslöjar vikten om att vara ”tip of tounge” istället för ”top of mind” i den nya världen av röstsökning. Hur får man in ett varumärke i det vardagliga samtalet och vilka varumärken gör det bäst just nu?Avsnittet spelades in under Sound Stockholm 2019.

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This episode was published on November 21, 2019.

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