Josh Bigelow on Strategy

Josh Bigelow is the founder, CSO and janitor at Synchromatics. Engineer by training, entrepreneur by heart. Started Synchromatics in his garage and its now has 15 employees, 34 clients across the country and healthy revenue. Josh shares how he brought Synchromatics clarity, unity and purpose by analyzing competitors, creating campaigns and dropping distractions. A great show to get an understanding of what a viable strategy looks like, how to create one and the benefits that come with its execution. Notes from Interview   Symptoms that something needed to change: lack of progress on core initiatives people frustrated that they weren’t heard vision wasn’t clear lack of unity and mission in company   where were the efforts lost people didn’t understand the why behind initiatives people just finishing the task at hand without connection to the why working really hard and getting nowhere   "if you are facing the wrong direction every step, how could you possibly get to destination?"   Formula look at enemies, determine weak point figure out strengths where is industry headed and how can we be part of it. secure position in market while delivering value.   Investigate competition linkedin to research leadership resumes of employees press releases, interviews   Sweet Spot area where no competitors were strong important to customers strength of team can be exploited quickly   "if its not simple, people won’t remember."   Benefits easy to drop the dead weight - "the nos give power to the yes" ended fragmentation people working hard on the right thing unified, collective leadership management became natural less meetings, more free flowing communication   redesigned bonus plan  50% of bonus aligned with goals delivered to employees with clarity around execution of mission people are happy staff has a sense of commitment and real buy in to a mission    Josh’s Influences Art of War — when everything is on the line, ego’s go out the door and people unite Michael Porter The Lean Startup The Innovators Dilemma David and Goliath — it isn’t size that determines strength of a team, but unity and how well they can think Paul Graham — take the best of what others have mastered and digest it so you don’t have to learn the hard way Steve Jobs   Contact: http://synchromatics.com @BigelowJosh