Josh Culler: Using Social Media & Content to Build Your Brand the Right Way

For Episode 150, I’m flipping the mic toward the man behind this very show—Josh Culler of Culler Media. If you’ve noticed how the podcast audio, video, and consistency leveled up… that’s all Josh. But today’s episode goes deeper than tech and editing.Josh shares his journey from forklift operator to founder of a media company serving real estate brands, coaches, and investors nationwide. We talk about the power of consistency on social, building credibility over time, what makes content actually convert—and how Josh has pushed through tough seasons in business without quitting.If you’re building something and feel stuck in the “no traction” zone, or if you’ve been hiding from content because you’re scared of judgment… this one’s for you. Josh keeps it real about entrepreneurship, marketing, and staying the course when results don’t come fast.Key Talking Points of the Episode00:00 Introduction00:25 JJ’s Joke of the Week06:00 Who is Josh Culler?08:44 Josh’s story: from forklift driver to marketing director to entrepreneur 12:52 Transitioning from W-2 to full-time media business in 201914:50 How COVID changed his business and made him pivot faster 16:35 Problem solving as a superpower in business 19:23 Detaching your self-worth from your business results 24:54 Why social media feels awkward—but why you must show up 29:22 The truth about content metrics: 1 lead > 10,000 views 33:11 Jason’s social content experience: no likes, but still working 35:10 Marketing with money vs. marketing with time36:27 DIY content: start with your phone, then scale up 38:03 Answer real questions your audience is asking 40:44 How to start on social media: just do it44:11 Product marketing lessons from running a sneaker side hustle47:13 Jordan vs. LeBron: Josh’s surprising answer50:33 Josh’s next evolution: digital consulting and fractional CMO 53:05 Get in touch with JoshQuotables“You need to emotionally detach from the results to make good marketing decisions.”“Start scrappy. CapCut, your phone, your face, and a clear message—that’s all you need to start.”“Detach your identity from the result. You are not your likes. You are not your metrics.”LinksJosh Cullerhttps://www.facebook.com/cullerjosh/https://www.instagram.com/joshkcullerhttps://www.youtube.com/@joshculler608B Capitalhttps://www.608bcapital.com