Josh Knauer of ReSeed talks carbon markets, farmer income & ecosystem services

In this episode of The Plucky Bamboo Podcast, I sat down with Josh Knauer, Co-Founder & CEO of ReSeed, to explore how environmental markets can work better for the farmers at the centre of them.Josh has spent his career building businesses at the intersection of technology, sustainability, and economic inclusion. Through ReSeed, he’s focused on a simple but powerful idea:If we want farmers to deliver climate impact, they need to share in the financial value it creates.The conversation unpacks how carbon and ecosystem markets function today - and why many have historically been inaccessible to smallholder farmers due to cost, complexity, and delayed revenue.Josh shares how ReSeed is helping farmers generate income from environmental data, connect to global carbon markets, and participate in new financial systems that reward land stewardship.Together, we discuss:• Why ecosystem service markets have struggled to scale• The importance of early revenue in farmer adoption• Turning farm data into a new income stream• Building trust through partnership, not prescription• What founders must understand about emerging climate markets• The commercial realities behind nature-based solutionsThis episode offers a grounded look at what it really takes to align climate impact, farmer livelihoods, and scalable business models.