Josh Kopel - Mastering Profitability, Marketing & Hospitality

In this powerhouse episode of The Late Night Restaurant Show, we sit down with the legendary Josh Kopel, a restaurateur-turned-industry coach, to talk about the levers that drive restaurant success. From marketing strategies that actually work to pricing tactics that boost profitability, Josh shares hard-earned insights from his decades in the business. He breaks down why restaurants must shift their mindset from B2C to B2B, how to increase customer frequency, and the importance of personalized engagement over broad social media blasts. Josh also dives into the common pitfalls of restaurant owners, why frequency is more critical than foot traffic, and how strategic price adjustments can counter rising costs like tariffs. If you’ve ever wondered how to make your business work for you instead of the other way around, this is the episode to tune in for. Before we wrap up, Josh shares a curated reading list for every restaurateur looking to level up their business game: 📚 Traction by Gino Wickman📚 Good to Great by Jim Collins📚 Unreasonable Hospitality by Will Guidara📚 Profit First by Mike Michalowicz📚 Buy Back Your Time by Dan Martell Get ready to take notes—this episode is packed with actionable insights that could change the way you run your restaurant. Tune in now!