Josh Scandlen Podcast Episode 11 - Copywriting That Works with Justin Blackman

Headlines drive traffic. Don't believe me? How many articles have you "liked" online without actually reading the article. We've all done that. In fact, there is a rule of thumb that 5 times as many people read the headline as the actual copy. So headline writing is critical. In this episode I interviewed a headline maestro, Justin Blackman from www.prettyflycopy.com. Justin is an expert in putting words together to make your business stand out. Unfortunately, the audio wasn't great. DAMN YOU CELL PHONES! Audio is critical in podcasting and video so I decided not to use it. Sorry about that, Justin. Instead I give somewhat of a transcript from what we discussed. Justin talks about the need to identify who you are trying to appeal to, among many other things which I share with you. I think you'll find this episode very valuable, even if it's just me yapping. Visit Justin's website at https://prettyflycopy.com. He provides a ton of valuable resources.