Josh White, Co-Founder & Global Brand Director of CanO Water on disrupting the water industry with Ricky Gervais

In 2014 Josh White travelled to Thailand with two friends and discovered a serious plastic bottle issue on the remote island. Despite having no interest in sustainability at the time they quickly realised they were part of the problem, and they wanted to find a solution.  And that's when they created canned water, something that didn't exist before, and CanO Water was born. In 2016 they launched in Selfridges and fast forward a decade and they now have a celebrity investor in Ricky Gervais. In his own words, Josh is an accidental entrepreneur. Diagnosed with ADHD as a child he battled addiction and he was "never ever meant to be where he is today."  Josh's founder story is truly mind-blowing and a reminder ADHD founders can make their mark in the most unlikely of ways.  Find out more about CanO Water and connect with Josh on LinkedIn. And if you have ADHD and want somewhere to share freely, get support and discuss the issues that matter then join me at the FOUNDERBRAIN community for just £5 a month.  Thank you to our show sponsor Akiflow, the only productivity app I use and recommend to clients. Sign up here for a free trial and use code FOUNDERBRAIN for 30% off a paid plan. And come and co-work with me on FLOWN, sign up for free here or get 35% off an annual plan with code FOUNDERBRAIN35