Josh Wood on his hair-color business during the pandemic: 'DTC has gone crazy'

Like many entrepreneurs, hair colorist Josh Wood has had to change how he does business in the midst of the pandemic. "We have no salon operations at the moment, but boy oh boy, the DTC has gone crazy," Wood said on the Glossy Beauty Podcast, regarding product sales. Wood founded Josh Wood Colour a year and a half ago, after 30 years of working as a hair colorist and 20 as the owner of a salon in London. The company has transitioned its hair stylists and colorists to instead head up video consultations and live chats, and it soon plans to publish tutorials on finding the right hair color product and how to apply it at home -- which was always a big part of Josh Wood Colour's business. "It's only through DTC that I can really have direct communication," said Wood. Overall, Wood said the pandemic is "really giving me and the team great creativity and great bandwidth to be able to really think how we can best support our person at home with every element of what they need." Wood joined the Glossy Beauty Podcast to talk about the market gap he saw before starting his own color line, the emotional value of keeping to a beauty regime even while in isolation and his huge respect for competitor Madison Reed.