Joshua Katcher is Doing Fashion Better

When it comes to fashion and good design, Joshua Katcher, the man behind the sustainable luxury fashion label, Brave GentleMan, cares a lot about beauty; but not in the way that most people think about it. He defines beauty not only as the end result - the dapper suit or the stylish boots; instead, he only deems something beautiful when the entire process that has created that something is beautiful, meaning ethical, sustainable, and made with materials and processes that never hurt anyone - human or animal. (And, of course it needs to look good too.) Joshua knows a lot about fashion. He founded the popular men's vegan lifestyle website, The Discerning Brute in 2008. His brand, Brave GentleMan has appeared in Vogue and on the cover of GQ. He's taught at Parsons the New School and L I M College, and has lectured internationally and lobbied in the United States for sustainable and ethical fashion.