JOSHUA WOLF SHENK / THE POWERS OF TWO 8/6/14

Finding the Essence of Innovation in Creative PairsWhen is the work of two people together greater than what either could do on their own? As long as we’ve been interested in creativity, we’ve been preoccupied by the myth of the lone genius. Julie Ann's ConsciousSHIFT Guest Joshua Wolf Shenk -author of THE POWERS OF TWO - busts this fantasy apart,and draws on new scientific research to show how the pair is the embodiment of ingenuity. On the show, we'll explore the magic of John Lennon and Paul McCartney, the power of "hidden partners"(even Einstein had one), and the genius of scores of others in the fields of writing, music, dance, science, technology, social activism, and business. When it comes to creative success, we'll discover whyJosh persuasively argues that two is the magic number – and why this changes everything we thought we knew about creativity.Join Julie Ann and Josh to discover the “secrets” of creative pairs!