Joy Dean on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson speaks with Joy Dean, Head of Addressable Attention, UK, Tobii ATTEX. Mike has spoken to most of the attention vendors in the industry over the years, yet Tobii are possibly the largest vendor that you have never heard of? Joy and Mike discus the attention landscape, and Tobii's belief that always on, passively collected, locally sourced ground truth data is essential to ensure that your measurement models are based on the real world. * * * * * * Six Sells is a B2B communications agency. The two directors, Karen and Mike Nicholson, have a combined 60 years experience in media, advertising, publishing and consulting businesses, and in sales, business development and marketing roles. On social media, people pay far more attention to the personable content of people than they do to the corporate content of brands. With that in mind, we help your senior client-facing people to speak to more of your ideal clients, more often, via social media and personable content. We offer training, consulting or done-for-you services, which increase the awareness, familiarity, trust and interest in your company and its products and services via your people. We call our approach #PeopleShapedComms Email [email protected] for more information. www.sixsells.co.uk