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EPISODE · Jun 17, 2021 · 39 MIN

Joyce Gioia, CMC®, CSP, FIMC, CEO of The Herman Group

from The Frankie Boyer Show · host Frankie Boyer

Our first guest today is the world-class futurist, bestselling author, and CEO of The Herman Group of Companies, Joyce Gioia, CMC®, CSP, FIMC, who will soon publish her sixth and first solo book, Experience Rules: How Positive Experiences Will Drive Profit Into The Future. Her weekly Herman Trend Alert is read by almost 30,000 people in 91 countries. Joyce writes regularly about innovations and how they are transforming our lives. https://www.hermangroup.com/joyce.htmlScott Haskins joins the program to discuss Graffiti art. A spray-painted image is, at least briefly, free for everyone to behold…until somebody defaces it, or a property owner paints over it. Banksy’s public art reputation endures, first because its become valued as a counter culture, bad-boy, illegal art with urban grit by the public (not just in financial terms for $millions), partly because of a crazy variety of efforts to salvage the art. Some suspect a brilliant marketing strategy. It seems funny to me, that the same spray paint applied illegally can be considered and esteemed so differently. As a special premium offer, Scott invites all of you to go to CollectionCareTips.com where you can download Scott's multi-media digital book (210 pages, 35 videos, 5,000 copies distributed) for free. Scott's book, How To Save Your Stuff From A Disaster is available on Amazon. https://www.SaveYourStuff.comWe have executive producer Arnold Zimmerman joining us to discuss his film, Lorelei, an independently-produced film that shot on location in Oregon for 21 days, with an additional four days of photography in California. Aside from the two leads, Pablo Schreiber and JenaMalone, all cast were local. Loreleirejects macho, pull-yourself-up-by-the-bootstraps approaches to poverty and treats these issues with optimism andcompassion. Our story explores the edges of contemporary Americanmasculinity in the hopes of opening up space for growth and change. Lorelei won the Stella Artois Womenin Film finishing grant, as well as a grant from The Chimaera Project. The film was selected for the U.S. Narrative Competition of the Tribeca Film Festival.

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Joyce Gioia, CMC®, CSP, FIMC, CEO of The Herman Group

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