Joyful Masculinity: What Gen Z Really Wants to See on Screen

A new UCLA study reveals a major cultural shift . The study finds Gen Z and Gen Alpha are rejecting outdated “tough guy” stereotypes and asking for caring, emotionally available dads and vulnerable men in movies, TV and social media. Heather talked to Matt Puretz who co-authored the study to break down the data, why joyful fatherhood topped the list, and what this means for Hollywood storytellers trying to connect with young audiences. Don't forget to subscribe to Entertain Me and follow Heather on Instagram @theheatherbrooker!See omnystudio.com/listener for privacy information.