Joys, challenges & thrill of being the CMO of NAACP with Aba G. Blankson | Brandweek | CMO Weekly

We enjoyed hosting Aba Blankson, a visionary leader and the NAACP's Chief Marketing and Communications Officer. Aba's leadership is a dynamic force behind the NAACP brand, driving communication strategies, campaigns, and partnerships that elevate the organization's impact on social justice and racial equity. Under her guidance, they have launched groundbreaking initiatives like the 'Covid Unmasked' virtual event, the award-winning campaign '#WeAreDoneDying', and the virtual March on Washington, bringing national attention to the critical racial disparity and injustice issues. Aba has also led the development of the powerful '2020 in Black' coffee table book, a poignant documentation of the black experience during one of the most turbulent years in recent history. Before joining NAACP, Aba spearheaded strategic marketing efforts at the Common Application and served as a U.S. Department of State communications officer. Her impressive academic background includes bachelor's degrees in mathematics from Hood College, a master's in computer science from Towson University, and an MBA from Cornell University. Aba is not just a leader but a passionate advocate for ensuring diverse voices are at the forefront of critical conversations. She's also a frequent speaker at national panels and conferences, and she's been published in Forbes, Fast Company, AdAge, and, now, CMO Weekly.