JPARs Growth and Innovation Director shares her ChatGPT playbook

This week on the RealTrending podcast we are joined by Tiffani Marroquin, the Head of Growth and Innovation at JPAR Real Estate, to discuss her journey with AI and how it’s transforming the landscape in real estate. Tiffani shares her expertise on leveraging AI to streamline business operations and scaling through automation, offering specific examples that she’s implemented at JPAR. She also talks about the importance of viewing AI as a collaborative partner and tool, rather than a threat. Here’s a glimpse of what you’ll learn: AI represents the promise of technology to free up time. Scaling is about doing things smarter and more efficiently — not just doing more. Predictive analytics can help agents understand their clients better. AI can enhance recruiting and retention strategies. Hyperpersonalization is a recent key trend in AI development. AI should be seen as a collaborative partner, not a threat. Related to this episode: Tiffani Marroquin | LinkedIn JPAR Real Estate HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.