JS 84: Craft Beers in America with Julia Herz Publisher of CraftBeer.com & Program Director for the Brewers Association

Julia Herz is the Craft Beer Program Director for the Brewers Association as well as a homebrewer and a certified Cicerone. She is the publisher for CraftBeer.com, a website that showcases the different craft beers across the US. CraftBeer.com highlights not only the independent producers, but also breaks down the process and gives a behind-the-scenes look at how each beer is made. Julia explains to Jason the neat things you can find on the website that will make any beer enthusiast's heart soar.    Key Takeaways: 2:25 – CraftBeer.com is 4 years old and helps put more independent craft brewers on the map.  3:50 – Craft beer versus micro brew? Julia explains the difference.  7:35 – Craftbeer.com is meant for the beer beginner learning the ropes. It also helps you find new and cool places to check out.  10:30 – Colorado has a big craft brewery community, but so does the rest of the US like New York, California, and Chicago.  13:02 – The Great American Beer Festival hosted by the American Homebrewers Association has 49,000 attendees a year.  15:08 – Julia’s marketing tip is to tap into the enthusiast, get them behind your event, and give them rewards for doing so.    17:10 – Beer works very well with grilled, roasted, and smoke meats. Citruses also can make a great pairing with beer.     Mentioned In This Episode: http://www.craftbeer.com   http://www.brewersassociation.org/